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Selected Tools and Articles

The Importance of SEO

An important aspect of SEO is making your website easy for both users and search engine robots to understand. Although search engines have become increasingly sophisticated, they still can't see and understand a web page the same way a human can. SEO helps the engines figure out what each page is about, and how it may be useful for users.

A Common Argument Against SEO

We frequently hear statements like this:

"No smart engineer would ever build a search engine that requires websites to follow certain rules or principles in order to be ranked or indexed. Anyone with half a brain would want a system that can crawl through any architecture, parse any amount of complex or imperfect code, and still find a way to return the most relevant results, not the ones that have been 'optimized' by unlicensed search marketing experts."

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The Importance Of External Links

External Links are hyperlinks that point at (target) any domain other than the domain the link exists on (source).

In layman's terms, if another website links to you, this is considered an external link to your site. Similarly, if you link out to another website, this is also considered an external link.

Code Sample
<a href="http://www.external-domain.com/">Link Anchor Text</a>

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Why is this important? Check other SEO companies and see how they rank. Unlike many, we can do what we say!
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